All I can say is that Chloe in marketing over at SI is loving this. It’s not a trap, it’s a provocation. “Hey Chloe, have we provoked anyone yet?” Jordan Peterson! “Ka-Ching”
I recall a similar controversy around Beth Ditto to which someone remarked (possibly quoting Warhol) “Everyone’s beautiful when they’re 22”
And speaking of ugliness wrapped up in a garbage bag, Johnny Rotten’s still looking fairly hip and progressive 40 years on.
Woke has as much cultural depth as punk, and in many ways the intent is the same, to be hip and not have to hang out with the geezers.
Cancelled? Whatever. It’s like the bouncer at a nightclub. Sorry, old man, you’re not coming in here dressed like Jordan Peterson! Waddayamean? I am Jordan Peterson!
Still, I expect the history books will write that punk was more fun than woke.