As you seem aware, the provocation isn't very provocative because the outcome, the music, is sadly predictable, seemingly personal and relentlessly inoffensive. "Relatable".

In the capitalist sense, music just becomes another element on the media landscape. Thus music isn't made by a person, personalities make music.

The music is made as a self-reference to one's persona, thus facilitating a neat marketing package. The music itself is beside the point and is certainly intended for nothing more than superficial listening. The real point from a commercial standpoint is that Louis Tomlinson has NEW product.

An enjoyable read with a different perspective.