I once got this advice from this guy in the theatre and it was something like "Be as boring as possible, for a long as possible, and just as you think you're about to lose them, hit 'em hard."

I think that means it's pointless having 11 on your amp if you play at 11 all the time. Or something like that.

So I like these articles, even if they're not big payers, they're not in vain.