I work with a lot of small business people and I’m often surprised by how a shift in context can change their attitude. This made we think of one in particular. When she’s in her element, working in her business, she’s full of energy and personality, friendly and enthusiastic. Yet outside of that, say in a workshop, she often just wants to hide under a chair. He could be sitting at home right now thinking he might have a chat to Badass Kasey next time.