I’ll never forget Dave coming last in the 1500m in 1982. Clearly a man who understood the relationship between exposure and engagement long before the internet. Rather than running, he executed a casual stroll waving cheerfully at the crowd.

He then did collab with the sports master who made him run the race every lunchtime for the next two weeks, thus inventing engagement farming.

No idea who came first.

These are brilliant even without understanding the parody angle.