I’ve been scratching my head a little over this recently, too. I’ve got a few theories, not all around the like issue, but these ones could be relevant. Twitter will be 17 next year, so like many platforms it’s maturing. Along with this comes increased user self awareness which is intrinsically allergic to monetisation. So the platforms and users are starting to lock horns in new and different ways and the creators are caught in the middle.

I’ll let you know when I’ve written it all down!