The least thoughtful are those most likely to go for "rhetorically powerful", which of course, works great on social media. That thinking about anything for more than 30 seconds these days is characterised as "over thinking" is part of the problem.

Great article. Beautifully written, witty examples and even handed. Felt more like a three minute read than eight minutes.

As @The Garrulous Glaswegian, it'll never catch on.